This week I went to my first grand opening as a blogger! I won’t lie, this was pretty exciting and it was fun getting a chance to peak into this local business. Not only is it one of the cutest and most welcoming stores I’ve seen, but RadRitural has an amazing message and goal to be a different and vocal driving force in the beauty scene.

RadRitural is owned and run by Chloe Nordlander, who specializes in energy healing. Her goal was to focus on natural beauty, meaning no toxins, no chemicals, and all the products tested cruelty-free. The focus is not just beauty, but holistic healing.

The store started by selling makeup that fit the criteria of no toxins, chemicals, and cruelty-free. They soon moved into selling skin care, hair care, and bath and body products. Today, they have a wide range of makeup including eyeshadows, lipsticks, and blushes. For skincare, they have creams and moisturizers. Their soaps are handmade with natural substances and their bath bombs boast a relaxing and healing bath time. Their hair care products are some of their newer items, including shampoos, conditioners, dry shampoos, oils, and pomade.

My favorite product they carry in their store may be the eyeshadow from Erin Faces. The colors were pigmented and went on easily with amazing coverage. The variety of soaps they had smelled so incredible, I swear I spent half the night smelling.

RadRitual has a unique collection of health and beauty products from woman-owned and woman-run companies. This is an important part of their business model and they make the extra effort to support these small companies across the country.

On top of the products they sell, the store also offers energy and beauty healing sessions in-store.

You can follow RadRitual’s Instagram account here and check out their online store here.

RadRitural is located at 5823 Ellsworth Avenue in the Shady Side neighborhood of Pittsburgh, Pennsylvania. It’s is now opened.